PHILOSOPHY
We, as a company, show our respect for Japanʼs craftsmanship by continuing to create long-lasting clothing that is cherished over time. Our goal is to make products that are not quickly consumed, but rather are beloved possessions that can be passed down to future generations.
LENO was founded in 2015, starting from a modest apartment in Tokyo. We aspire to wear standard, timeless clothing with freedom and to provide pieces that carry sentimental value for generations to come. With this vision driving our efforts, we are proud to celebrate our 10th anniversary this year.
JEANS / STANDARD / CONTEMPORARY VINTAGE
JEANS
LENO's standard denim fabric is made from 100% cotton and does not include any stretch materials. Denim is originally a fabric woven from cotton. Instead of relying on convenient functional materials or the fast and easy methods of mass production, we recognize that denim, which has been crafted from cotton for over 200 years, represents a form of design.
The original denim we have painstakingly developed is 100% cotton and crafted to naturally fit the body. Though it may feel rigid at first, it becomes more comfortable with wear.
LENOの定番デニム生地は、綿100%で、ストレッチ素材を含まない。
デニムとは元来［綿］で織られた生地のこと。
200年以上前から変わらず綿で作られてきたデニム生地も［デザイン］の一つととらえ、
わたしたちはそれらを現代で継承していくことを大切にしている。
STANDARD
The clothes we once bought gradually disappear from our closets over time, making space for new additions.
いつか買った服は、時とともにクローゼットから姿を消し、 また新たな１着が加わる。
CONTEMPORARY VINTAGE
A designer with a deep love for vintage clothing revives classic garments by reinterpreting them with modern fits and materials.
VINTAGE CLOTHINGをこよなく愛したデザイナーが、旧き良き時代の服を紐解き、 現代にフィットするデザイン・素材に落とし込んでいるからこそ、 どこか新しく、どこか懐かしい。